For a business too completely succeed in its goals of growing, it will require the company to develop key strategic alliances and sponsorships. They will have gone out into the business world and form partnerships with key industry players and organizations that will bring strong credibility, as well as drive traffic to the site to help promote business. As we know in order too completely build these partnerships, you will have to give a little to get a little. Alliances like these will typically result in co-marketing initiatives by both organizations with the goal of each company bringing in new business with complete awareness of the products and services that each company offers.