Marketing Solutions

Marketing and Selling Strategies

This is a new age, and, at this time, the internet is every business’s best friend. The first marketing strategy for the company will be, the company must sell what works best for them, and what is most successful and then integrate the other aspects of the business into it. Find the company’s main selling point and proven record of success, this will be the first promotional tool to use in the marketing sector. The company should first focus on social media platforms. 

Marketing efforts will involve methods that help drive traffic to the corporate website through awareness.  Creating, a link between marketing initiatives and the strategic partnerships formed by and between your company or that are already formed will drive the desired result to obtain repeat, loyal customers.  The company should use a variety of marketing tools including all marketing methods through their web hosting server. You can use web advertising and other marketing programs such as social media and Adwords. Hire a Marketing Director who will handle Public relations and form strong strategic alliances to help drive sales.    Below will detail further information on marketing methods that are going to be, used:

Grassroots Marketing. The best marketing method is via word-of-mouth, which drives the promotion of new marketing campaigns. This is especially important in the early stages of the launch of a new business, brand, product, or service. Target a variety of online sectors that will have a high number of web users interested in your production service.  This will include areas that are, built around specific topics geared toward business startups, entrepreneurship, etc. 

Internet Advertising. Your company can market via banner ads on high-traffic sites to increase awareness of our products and services. Your advertising should specifically target your main demographic audience. Use keywords, and advertising slots in top search engines. Keyword examples should be (Web design, marketing, advertising, startup, business services, business license, etc.). These keywords will be just a few of the many keywords that can be, used during marketing to help run top ads via search engines. 

Online Affiliation.  Develop relationships with affiliated partners by placing various promotional ads on the strategic partner’s websites.  These advertisements created will be in the form of small banners that encourage readers to click, visit, and browse your website. In exchange for strategic partners doing this, a percentage of the revenue that is generated from users going through the partner’s website will be issued.  The typical amount of revenue is usually anywhere between 5-10% of the transaction. The percentage payout will only, be paid out if the customer enters the website from the affiliate company, which can be tracked through back-office software on the website.